Why 2011 Was Great for Chrysler.

12 Jan

Chrysler Group and its brands ended 2011 on a high note — with December seeing its best sales volume of the year: 138,019 vehicles sold, for the 21st straight month of sales growth.

For all of 2011, Chrysler sales were up 26% from 2010, at 1,369,114. Below, we’ve listed a few highlights:

Dodge Durango: Back after a two-year hiatus, it was welcomed back with open arms. Its 51,697 SUVs sold was the driving force in Dodge brand’s 18% growth in 2011.

Jeep® Grand Cherokee: In its first full calendar year as a redesign (the 2011-model year version was introduced in May 2010), the most-awarded SUV ever was Chrysler’s #2 seller for 2011 (127,744 sold, up 51%), with December being its best month of the year with 17,346 sold, a 36% jump over 12/2010.

SRT Brand: Where high-performance meets high-luxury. After a relatively quiet few years, SRT was reborn as a stand-alone brand in the summer. The Dodge Challenger SRT8 was joined by Chrysler 300 SRT8, Dodge Charger SRT8 and Grand Cherokee SRT8. The SRT family will grow again with the 2013 SRT Viper later this year.

Jeep Wrangler: When you think Jeep, you usually picture a Wrangler. Sales of the Toledo, Ohio-made icon surged during the last half of 2011 to the point Wrangler challenged Grand Cherokee for the Jeep lead. After another strong month in December (11,415 in sales, up 39%), Wrangler finished the year with 122,460 sold. Good for a 30% increase from 2010.

Ram Pickup: Durable, reliable, hard-working workhorse of the company, Ram pickup trucks are consistently Chrysler Group’s #1 selling vehicle. In December, Ram pickup had its best month since March 2008 with 26,013 sold; up 12% from 12/2010. For the year, sales were up 23% to 244,763 trucks sold — making it the #7 selling vehicle for the year.

And the #1 reason Chrysler Group had a great year….the nearly 1.4 million people in the U.S. who put their faith in Chrysler and purchased a new vehicle. The company, our dealers and supply chain would be non-existent without your support and confidence in us. Thank you for a great 2011.

Source: Chrysler Group LLC


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