Melissa Sweeney, of Woodbridge, Va., figured out through a set of online and real world clues where a 2012 Dodge Journey was hidden as part of the Dodge brand’s “Search Engine for the Real World” promotional campaign.
Sweeney had a plan in place right from the start. She says she traveled from her Virginia home to Vermont the day before the contest began, placing her in the heart of New England. She could move in any direction once the clues started coming in. By the end of the race, she drove through four states, including Maine, where she found the Dodge Journey inside a barn in St. George on Sept. 25th–just minutes before two other intrepid adventurers came upon the scene.
Sweeney didn’t do it alone; she had a support system firmly in place. She says while following clues on the road from Vermont to New York to Maine, her “task force” at home, led by her husband, sisters, mom and dad contributed to the search effort by monitoring online conversations and researching clues.
This was the third and final contest to find a hidden Dodge Journey; the other two were discovered in the West and the Midwest. Participants in this hunt came from more than a dozen states between Portland, Oregon and Portland, Maine.
Dodge unveiled its new national television and digital ad campaign for the 2012 Dodge Journey Sept. 9 as an innovative way to showcase America’s most versatile and affordable mid-size crossover. It’s reinforcing the message that the Journey is the perfect vehicle for people looking for adventure.
Source: Chrysler Group LLC