Chrysler Group Ranks Highly in J.D. Power’s APEAL Study

28 Jul

The Chrysler Group received high scores in the J.D. Power and Associates 2011 Automotive Performance, Execution and Layout (APEAL) study.

Chrysler Group’s Senior Vice President of Quality, Doug Betts said “We worked very hard to make our vehicles truly competitive with the best vehicles in their respective segments.” That hard work is paying off well. Jeep and Chrysler Brand improved 32 and 27 points respectively, while the industry average improvement is a mere 3 points.

The star of the show was the Dodge Brand, with THREE cars earning the top spot in their segment. The Dodge Charger ranked highest in the Large Car segment and was the most improved model in the industry. The Dodge Challenger scored highest in the Midsize Sporty Car class and the Dodge Durango took the top spot in the Midsize Crossover/SUV segment.

The APEAL study uses owner evaluations of more than 80 vehicle attributes such as, fuel economy, seats, climate controls, and driving dynamics to determine how gratifying the new vehicle is to own and drive for consumers. The study has the consumers consider the vehicle during the first 90 days of ownership and rate their likes and dislikes about the car.

“At Chrysler Group, we define and measure six different types of quality. We’ve set aggressive internal targets and our progress is starting to show up in third party surveys as well,” explained Betts.

Stop by Pomoco Chrysler Jeep Dodge of Newport News or Pomoco Chrysler Jeep of Hampton to evaluate the performance, execution and layout of the Chrysler, Jeep and Dodge lineups first hand.

Source: Chrysler Group LLC

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