The All-New Marketing Campaign for the All-New 2011 Nissan Quest

16 Feb

The 2011 Nissan Quest recently launched a 360-degree media campaign anchored by this 30-second television spot titled “Errands.” The all-new Quest is a boldly styled minivan designed to make life as a parent a little easier and put Nissan squarely back into the heart of the minivan market. The campaign also includes digital advertising, print, social and an iAd.

The television spot shows how the Quest helps a mom manage her hectic lifestyle with one-touch technology, permanent rear storage and an Advanced Climate Control System that works to detect and block outside odors while helping to reduce unwanted odors inside the spacious Quest interior.

“As the new campaign demonstrates, Quest is about to tackle the toughest job on the planet: parenting. It’s an entirely new take on the minivan – with bold styling, an extensive list of family-friendly innovations and amenities that families can enjoy together,” said Jon Brancheau, vice president, Nissan Marketing. “Quest provides the innovation to help make the impossible possible on a daily basis – just like parents do.”

The boldly styled Quest features one-touch sliding doors, quick release fold-flat 2nd and 3rd row seats, a permanent rear storage well, dual panel sliding moonroof, the Advanced Climate Control System and Nissan Intelligent Key™ with Push Button Ignition.

The 2011 Nissan Quest is offered in four well-equipped models: S, SV, SL and LE. Each comes with a standard 260-horsepower 3.5-liter 24-valve DOHC V6 engine and Nissan’s advanced Xtronic CVT™ transmission.

Stop by Pomoco Nissan in Hampton to take one for a test drive.

Source: Nissan News


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