At the start of the Monday morning news conference at the North American International Auto Show in Detroit, Chrysler Brand President/CEO Oliver Francois recalled thoughts of an uncertain future for Chrysler as he left the NAIAS in 2010. This year, he said, it’s time for Chrysler to make a “comeback to the automotive stage.”
He talked about the work and redesign that went into the brand’s flagship vehicle, the all-new 2011 Chrysler 300 Series; the brand’s most-awarded vehicle in history.
With an investment that exceeded $1 billion in developing the new 300, Francois showcased the 300’s fuel efficiency — nearly 30 mpg — and its interior that “wraps passengers with the softest interior in its class.”
Francois discussed the 300’s “perfect noise control” and the 8.4-inch Uconnect touch screen – “an iPad in your car” he called it. “Chrysler 300 is a great car to be driven in,” he said, “but a better car to drive.”
Dodge President/CEO & Head of Chrysler Group Design Ralph Gilles said, “Chrysler 300 had to be more mature, luxurious…but still respect where it came from.” The car is “more functional without losing its spirit.”