Chrysler brand President/CEO Olivier Francois used the Nov. 18 LA Auto Show news conference to relaunch the Chrysler brand.
“Chrysler is at a crossroads: Failure or success,” Francois told a crowd at the Chrysler Group exhibit. “And Detroit knows how to stand up when knocked down.”
With so much change intended for the upcoming 2011 Chrysler 200 sedan, Chrysler felt it was appropriate to bestow a new nameplate on the car, as it deserves its own space and identity in the mid-size sedan segment. The Chrysler 200 will provide drivers a beautifully inspired sedan that doesn’t compromise safety or practicality, while offering an extraordinary level of standard content, all at a surprising value.
The roofline and door design of the 200 Sedan seem to be the only carryovers from the Sebring. Francois said the 200 features a new front end, hood, headlamps, fog lamps, rear end, and many other items.
The new Chrysler 200 sedan offers consumers exceptional craftsmanship inside and out, a refined and spirited driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content.
The new 2011 Chrysler 200 provides drivers an agile, confident, handling performance in all driving situations, whether it’s commuting to work, a weekend adventure on twisty roads or going out with family and friends. Virtually every part of the suspension has been retuned or redesigned for 2011. A new and improved powertrain lineup also contributes to the new 200 sedan’s driving experience.
“Dealers have placed their money on Detroit and we will not let them down,” Francois said.
The new 2011 Chrysler Town & Country minivan delivers great American design, innovative technology, unparalleled functionality and all the standard safety features a family aspires to have in a vehicle, at a surprising value.
For 2011, virtually every customer touch point was redesigned or re-engineered. From a suspension redesign that delivers an exhilarating driving performance, to a new powertrain with best-in-class horsepower and excellent fuel economy, to the new, exquisitely-crafted interior cabin with clever features a family appreciates, to the beautifully sleek new exterior design, thoughtful innovation was engineered in every aspect of the new Town & Country.
With exquisite styling, a beautifully crafted interior, more than 40 standard safety and technology features, smart, cutting-edge entertainment features and clever seating and storage options, the new Chrysler Town & Country delivers on the Chrysler promise to provide every owner a vehicle that satisfies their dreams.
Source: Chrysler Group LLC