Ram Trucks to Offer Factory-Installed Spray-On Bedliners

27 Apr

The Ram Truck Brand recently announced that it will begin offering customers a spray-on bedliner option for its 2010 model year 1500, 2500 and 3500 pickup trucks.

“Creating a stand-alone brand for Ram Trucks has allowed us to concentrate on how customers are using their trucks and what new features they’d like to see,” said Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC. “Spray-on bedliners are very popular with pickup owners, and we felt this factory-installed, factory-warranteed option would be a welcomed response to our customers. We’ve taken our new lineup of award-winning Ram Trucks and made them even better.”

The spray-on bedliners come with a 3-year, 36,000-mile warranty, and offer a number of benefits, including a reduction in noise, vibration and harshness; chemical and abrasion resistance; improved in-bed traction and an improvement in perceived value.

“We expect the spray-on bedliner could quickly become one of our most popular Ram Truck options,” said Joe Veltri, Vice President of Product Planning, Chrysler Group LLC. “More than 90 percent of all truck owners want pickup bed protection, and spray-on bedliners are sometimes preferred over drop-in bedliners. Now Ram Truck offers both.”

Source: Chrysler


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