The “Minivan Pledge”

23 Feb

Chrysler Group LLC has announced the “Minivan Pledge,” which will allow consumers who are trading in a competitive vehicle for the purchase of a new 2010 model year Dodge Caravan or Chrysler Town & Country minivan to return their new vehicle, no questions asked, within 60 days if they aren’t happy.

“The Dodge Grand Caravan and Chrysler Town & Country have been purchased by more customers than any other minivan, and we want new buyers to see why,” said Fred Diaz, President and Chief Executive Officer-Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. “Roughly 67 percent of our minivan buyers are previous owners, and the Chrysler Town & Country has won the R.L. Polk Owner Loyalty award in the minivan category nine years in a row. That’s a testimonial that is earned by building the best minivan year in and year out,” Diaz said.

Now until March 31, 2010, consumers who trade in a competitive vehicle qualify for the “Minivan Pledge.”

“Chrysler Group is confident we have the best minivans in the marketplace and are promising customers if they don’t think their minivan is great, we will take it back,” said Diaz. “Once a customer buys a Chrysler Town & Country or Dodge Grand Caravan minivan, they love it. The ‘Minivan Pledge’ gives consumers peace of mind to know they purchased the best minivan for their families.”

Chrysler invented the modern minivan in 1984 and has sold more than 12 million minivans since. Over the past quarter of a century, Chrysler has introduced 65 minivan-first innovations – more than any other company – including: front-wheel drive, driver-side air bag, child safety locks on sliding doors, the first electric minivan, Stow n’ Go seating and six-speed transmission.

To learn more about the Minivan Pledge, stop by your Pomoco dealership today in Hampton or Newport News, Virginia.



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