Chrysler: Coming Home

5 Jan

Chrysler Group LLC introduced a new corporate advertising campaign this month.

The new corporate campaign, “Coming Home,” was created to emphasize the fact that Chrysler Group has emerged from bankruptcy and is now a different company with a new alliance partner and a healthy product plan.

“This ad tells a story of Chrysler products bringing home loved ones throughout the years and our commitment to continuing to bring them home. It was important to tell this story during the holiday season because it is a time when families come together,” said Olivier Francois, Head of Marketing, Chrysler Group LLC. “We want current and future customers, suppliers and partners to know that we are here and we are committed to earning their trust and restoring our reputation.”

The ad features a driver bringing home a leather travel bag throughout the years in various Chrysler, Dodge and Jeep vehicles. The travel bag symbolizes the continuation of life with all Chrysler Group brands. While various Chrysler, Dodge and Jeep vehicles are featured throughout, the ad begins with a 1930’s Chrysler Airflow and ends with a 2010 Chrysler 300 sedan.

We at Pomoco are proud to be a part of the Chrysler story. Stop by one of our Pomoco dealerships and celebrate tradition.

Source: Chryslergroupllc.com

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