According to J.D. Power and Associates, the Ford, Lincoln and Mercury brands improved in the company’s 2009 Automotive Performance, Execution and Layout (APEAL) Study.
Ford improved by 17 points and moved up six rank positions from last year. Lincoln improved 18 points and rose two spots. And Mercury improved eight points.
“Ford’s quality rankings continue to climb consistently year after year and we intend to keep the momentum going to become the best in the industry,” said Bennie Fowler, group vice president, Global Quality. “To do so, we’re raising the stakes and redefining what it means to deliver a quality product by giving consumers more than just defect-free cars and trucks; we’re exceeding their expectations with features they would expect to find only in high-priced luxury lines.”
Ford conducted extensive research to study how drivers really rate their satisfaction. By discovering what makes customers feel good about their cars, Ford was able to develop a set of criteria for consistent quality in sound and feel.
Every Ford, Mercury and Lincoln vehicle, from sub compact cars to full size crossovers, is designed to evoke a positive emotional response from its owner.
For more information, stop by Pomoco Ford Dodge Chrysler of Smithfield, VA, Pomoco Lincoln Mercury of Newport News, VA or Pomoco Lincoln Mercury of Hampton, VA today or explore our inventory at http://www.pomocoford.com.